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Product marketing deals with the "7 P's" of marketing, which are product, pricing, place, promotion, physical environment, process and people. Product marketing, as opposed to product management, deals with more outbound marketing or customer-facing tasks (in the older sense of the phrase). For example, product management deals with the basics of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as marketing communications ("marcom"), online marketing, advertising, marketing strategy, and public relations, although product marketers may use channels such as online for outbound marketing for their product. A product market is something that is referred to when pitching a new product to the general public. Product market definition focuses on a narrow statement: the product type, customer needs (functional needs), customer type, and geographic area. == Role == Product marketing in a Business addresses four important strategic questions: * ''What'' products will be offered (i.e., the breadth and depth of the product line)? * ''Who'' will be the target customers (i.e., the boundaries of the market segments to be served)? * How will the products ''reach'' those (i.e., the distribution channel and are there viable possibilities that create a solid business model)? * At what ''price'' should the products be offered? To inform these decisions, Product Marketing Managers (PMMs) act as the Voice of the Customer to the rest of the product team and company. This includes gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle (pre-adoption, post adoption/purchase, and after churning). PMMs collect this customer information through customer surveys and interviews, and when available, product usage data. This frequently informs the future product roadmap, as well as driving customer product education to ensure improved engagement. PMMs answer these questions and execute on the strategy using the following tools and methods: * Customer insights: interviews, surveys, focus groups, customer observation * Data analysis: product marketing managers are highly quantitative, particularly in internet companies where results of marketing attribution to revenue is easily measured * Product validation: particularly for internet companies, teams often use marketing as a channel to test and validate product ideas (the minimum viable product or rapid prototyping), before engineering resources are committed to develop the product * Testing: optimal prices and marketing touch points are developed through exhaustive A/B testing of language (copy), prices, product line-ups, visuals, and more 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Product marketing」の詳細全文を読む スポンサード リンク
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